Since it's the
first piece of the celebration your guests will see, invitations
have always tried to convey the mood of the occasion. We can refer
to this as ambiance. Invitations
to a birthday party, for example, are fun and lighthearted while
wedding invitations are generally elegantly formal. All of the invitations
shown here are expressive of the occasion. Since each one is an
invitation to a bar mitzvah, they express (generally in cover design)
either the theme of the Torah portion read by the Bar Mitzvah, or
celebration in general.
A key feature
of ambiance can't be shown here but is still very important: the
choice of paper. The visual design and the style of paper support
each other in expressing the proper mood; a mismatch between the
paper and the design can confuse the message. For example, you wouldn't
use a fine handmade paper for a child's birthday party invitation
but it would be appropriate for a wedding invitation.
Things to think about
|